The Findability Owner's Manual · Business and Restaurant Editions
Ask for proof,
not promises.
The Findability Owner's Manual helps owners see whether their
website, Google presence, AI visibility, and trust signals are doing
their job.
You do not need to become technical. You need to know what should
exist, what proof counts, what to ask for, and what to keep checking. The
Manual gives you the plain-English system. The Tracker gives you the
working dashboard.
$157. Yours forever. Built for owners, not technicians.
Available now for approved owners and in-house operators. Request access,
and once you are approved, your checkout link arrives by email.
Want to see it first? Save your seat for the free training on Wednesday,
November 4, 2026. I walk through the problem with real examples, so you can decide
whether the Manual is the right first step.
Includes the Manual, the Findability Tracker, the Owner's Manual Guides, the Proof Request Log, the
AI Self-Test, monthly and quarterly checklists, a walkthrough video, 3 months in the mmShifts
community, free updates for life, and a $157 credit toward a Findability Check.
Your website may look fine.
That does not mean Google
and AI can understand it.
Count the people who have touched your website. A designer did the look. A web person built it and updates it when you ask. Maybe a marketing company runs your posts. Maybe an SEO company sends a monthly report with charts on it.
Every one of them is doing their job. Most of those jobs are judged by what people see. Customers see your website. Google and AI read it. Those are two different jobs, and in most businesses, nobody clearly owns the second one.
I check websites for a living. I have seen a sports bar's site quietly telling Google it sold nitro coffee. I have seen catering and events pages, the biggest checks in the building, blocked from Google entirely. Every one of those owners was paying someone monthly. Every one of them had been told things were fine.
So when you ask how the website is doing, every answer is some version of "everything is fine." And you still do not know:
Who owns your domain and your accounts
Whether Google can read your most important pages
Whether your business facts match everywhere they appear
Whether AI tools describe your business correctly
What the monthly report actually means
Usually this is not about blaming anyone. The rules of getting found changed faster than most web people kept up. But someone has to hold the whole picture. That does not have to be expensive, and it does not require you to become technical.
The Manual tells you what
should exist. The Tracker
shows you where you stand.
This is not a technical course. It is an owner's system for checking the foundation that
gets your business found, understood, trusted, and recommended. It answers the
questions owners actually have:
What should exist on my website?
What should my business own and control?
What should my vendor be able to show me?
What helps Google and AI understand my business?
What needs attention now, and what can wait?
What should I keep checking every month and every quarter?
One plain-English answer: At Risk,
Stable Foundation, or Growth Ready.
This is not a technical course. It is an owner's system for checking the foundation that
gets your business found, understood, trusted, and recommended. It answers the
questions owners actually have:
The Dashboard updates as you work through the Foundation Snapshot. Sample data.
What is included
The Findability Owner's Manual
Plain-English guidance on what your website, Google presence, AI visibility, and trust signals should be doing.
The Findability Tracker
The working Google Sheet that turns the Manual into action: your Dashboard, Foundation Snapshot, Proof Request Log, AI Self-Test, Monthly Check, Quarterly Review, and 12-Month Calendar.
The Foundation Snapshot
A guided first pass through your website foundation, one row at a time. See what looks good, what needs review, what needs fixing, and what proof to request.
The Owner's Manual Guides
Every Snapshot row links to its own Guide: what good looks like, why it matters, how to check it, what to ask, and what proof counts.
The Proof Request Log
A calm place to track what you asked your vendor, platform, web person, or marketer for, what came back, and what is still missing.
The AI Self-Test
A simple quarterly check of what AI tools say about your business: whether you are mentioned, whether it is accurate, and who gets recommended instead.
Monthly Check
A short routine so your public information, links, photos, key pages, reviews, and search signals do not drift.
Quarterly Review
A deeper look to run with your website person, platform, marketer, or team.
12-Month Calendar
A practical yearly rhythm so findability never turns into a scramble.
The walkthrough video
I walk you through the Manual and the Tracker so you know exactly where to start.
3 months in the mmShifts community
Weekly live Q&A with me while you work through the system. More on this below.
Free updates for life
When tools and platforms change, the Manual and Tracker change with them. You never buy it twice.
A $157 credit toward a Findability Check
If you want expert eyes later, the full price of the Manual counts toward it.
You will not be handed
a PDF and left alone.
Your Manual includes 3 months inside the mmShifts community on Skool while you work through the system. I go live every week to answer questions, walk through real examples, and help you understand what you are seeing, without turning it into technical homework. New video walkthroughs get added as the Manual grows.
One community. Every kind of business. Same foundation. Restaurant owners, service businesses, and local businesses all need the same things: clear pages, accurate facts, ownership, proof, trust signals, and a rhythm for keeping it all current.
Choose the edition that fits your business.
Same system, same price, same community. The examples are written for your kind of business.
Business Edition
For service businesses, local businesses, appointment-based businesses, and owners who need their website to be found, understood, and trusted.
A page map for service, booking, quote, and contact pages
AI Self-Test searches like "who should I hire for..."
A yearly calendar built around your busy seasons and offers
Restaurant Edition
For restaurants, hospitality groups, and operators who need Google, Maps, AI, and guests to understand menus, reservations, ordering, catering, private dining, events, and locations.
A page map for private dining, catering, events, and ordering pages
AI Self-Test searches diners actually type
A yearly calendar built on restaurant seasons, from holiday hours to patio season
How it works
Request access. Tell me about your business and pick your edition. Once you are approved, your checkout link arrives by email.
Get your welcome email. It has the Manual, your Tracker link, the walkthrough video, and your community invite.
Make your copy of the Tracker. It lives in Google Sheets and places you in a band as you go.
Start with one section. Check what you can see on your live site first. The linked Guide shows you the rest.
Ask for proof, calmly. The Proof Request Log and the vendor scripts give you the exact words.
Keep the rhythm. A short monthly check and a quarterly review keep your foundation from drifting. If you want expert eyes, your $157 counts toward a Findability Check.
AI does not recommend
you because your site is
pretty. It needs clear signals.
Google, Maps, and AI tools look for information that is clear, consistent, current, and trustworthy. Your website, your Google Business Profile, your listings, your reviews, your key pages, your photos, and what other sites say about you all shape what the machines understand about your business.
The Manual helps you check that foundation before you spend money fixing the wrong thing.
What this will not do
It will not make you technical, and it is not trying to. The goal is owner clarity. Once you see what good looks like, you will not unsee it.
It will not guarantee rankings or AI recommendations. Nobody honest can promise that.
It will not diagnose every leak on your specific site and rank the fixes for you. That is the Findability Check, and your $157 counts toward it in full.
This is for you if:
You own or run a business with a website, including restaurants and hospitality groups.
You pay someone for website, marketing, or platform support and want to know what the money is buying.
You want to know what should exist before you hire anyone for anything bigger.
You want to ask better questions without sounding technical or starting a fight.
You want Google, Maps, and AI to understand your business more clearly.
You want a simple monthly and quarterly rhythm for keeping it all current.
This is not for you if:
You want everything handled for you right now.
You do not have a website yet.
You are shopping for a full rebuild. I do not sell those.
You want guaranteed rankings.
You sell website, marketing, or SEO services. This Manual is built for owners.
Questions owners ask
If you run a restaurant, bar, or hospitality group, get the Restaurant Edition. Everyone else, get the Business Edition. The system is the same. The examples, the page map, the AI test searches, and the yearly calendar are written for each kind of business.
Yes. The Manual is available now for approved owners. If you would rather see the problem on real websites first, come to the free training and decide after.
The Manual is built for owners. Requesting access keeps it out of the hands of people who would turn around and resell it to you.
No. It is written for a busy owner, not a developer. When a technical term matters, it is translated in the same sentence and tied to one question: what should exist, who should handle it, and what proof should you ask for.
Especially then. The Manual helps you understand what you are paying for, what proof to ask for, and which items belong to you, your vendor, or either.
It is built to do the opposite. The scripts ask for proof without accusing anyone of anything. You are not checking up on anyone. You are asking to see the work you already pay for. A good vendor will thank you. Silence is also an answer.
The Manual shows you what should exist and what proof to request. The Check is diagnosis: I find every leak on your specific site, verify it, and give you a written action plan ranked by what matters most. Your $157 counts toward it in full.
Go one section at a time. Most owners start with what they can check on their phone, then go deeper with the Guides. After your first pass, the Monthly Check takes about 20 to 30 minutes.
That is the point. Some will be quick. Some are questions for your vendor. Some can wait. The Manual helps you sort "fix this," "ask for proof," "watch this," and "do not panic."
By email, the same day you check out: the Manual PDF, the link to make your own copy of the Tracker, the walkthrough video, and your community invite.
Any website: WordPress, Squarespace, Wix, Shopify, Webflow, GoDaddy, restaurant platforms like Toast, BentoBox, Popmenu, and Owner.com, or a custom build. Some fixes may need your vendor or your platform's support. The Manual tells you what to ask them.
No. Nobody honest can. The Manual helps you strengthen what Google, Maps, AI tools, and customers rely on: clear pages, accurate information, proof, and trust signals.
3 months in the mmShifts community on Skool: weekly live Q&A with me, video walkthroughs, and owners working through the same system. After your 3 months, you can stay on a monthly membership if you want to keep the live Q&A. Your Manual, Tracker, and updates stay yours either way.
Yes, free for life. When the Manual or Tracker improves, the new version comes to the same email address.
All sales are final, because the Manual is a digital download you get right away. If a file does not open or a link does not work, email me and I will make it right.
Know what your
website should be doing.
You do not have to become technical. You just need to know what should exist,
what proof counts, what to ask for, and what to keep checking.
Includes the Manual, the Tracker, the Owner's Manual Guides, the Proof Request Log, the AI Self-Test,
monthly and quarterly checklists, 3 months in the community, free updates for life, and a $157 credit
toward a Findability Check.
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