FREE LIVE TRAINING · WEDNESDAY, OCTOBER 28 · 10 AM PACIFIC
Your website looks
fine. But can Google
and AI read it?
mmShifts helps business owners see whether Google, Maps, and AI can find, understand, and trust their business.
Join me live for 45 minutes. I will show you what the machines actually read on real websites, and how to check yours the same night. Plain English. No jargon. No rebuild pitch.
This training is for owners and in-house operators. I review registrations to
keep the room focused.
People look at your website. Google and AI read it. Those are two different jobs.
Your website can look great to customers and still be hard for machines to read. When that happens, Google, Maps, and AI tools skip you, describe you wrong, or recommend the business down the street. Usually nobody notices, because the site looks fine.
Not your fault. The rules changed and nobody sent the memo.
Search used to be a list of links. Now it is an answer.
People ask Google, Maps, and AI tools who to call, where to go, and what to buy. Those tools answer with a short list. Sometimes a single name. There is no page 2 in an AI answer.
To put you on that list, the machines need 3 things from you: clear facts, the same details everywhere, and proof that real people trust you. If any of that is missing, outdated, or hard to read, you can be skipped even when you are the best fit.
AI tools do not recommend you because your site is pretty. They need clear, consistent public signals.
The 3 F's of findability
F
Findable
Can Google and AI reach your important pages?
F
Factual
Do your pages say what you really are, in words a machine can read?
F
Favored
Is there enough clarity and proof for them to recommend you over the next option?
Why trust signals matter more now
Google and AI tools are deciding whether your business is clear, current, and credible enough to recommend. They look across your website, your Google Business Profile, your reviews, your listings, and what other sites say about you. Here is what they weigh:
Clear pages for your services, products, or menu
An About page that shows who runs the business
Current hours, locations, and contact details
Press, awards, and community involvement
Real photos
FAQs that answer real customer questions
Reviews, and how you answer them
The same business details everywhere you appear
None of this requires a new website. It requires knowing what to check.
Free live training
Your website looks fine. But can Google and AI read it?
Wednesday, October 28 · 10:00 AM Pacific / 1:00 PM Eastern · Live on Zoom · Replay for registered owners
In 45 minutes, you will see:
The live AI test: who Google and AI recommend in a real local market, and why
Real business websites checked on screen: what the machines can read, and what they miss
The 3 F's, and the owner-level checks you can run on your own site that night
What to ask your web person so you get proof instead of promises
Who it is for: business owners and in-house operators with a website. Local businesses, service businesses, restaurants, appointment-based businesses, and owner-run companies.
Not for: people who sell website, marketing, or SEO services. This one is for owners.
Stay to the end. Everyone still on the call when the training ends is entered to win 1 of 2 Findability Owner's Manuals or 1 of 2 Findability Checklists with action plans. No purchase necessary. Official rules apply. Official rules
Where to start
The free live training
The fastest way to see the problem on real websites. Wednesday, October 28.
The Findability Owner's Manual, $157
The do-it-yourself system for owners: the Manual, the Findability Tracker, the Proof Request Log, the AI Self-Test, and weekly live Q&A while you work through it. Business and Restaurant editions.
The Findability Room by mmShifts
The free owner's group on Facebook for weekly tests, reminders, training updates, and simple owner-level findability prompts.
Own a restaurant?
Get the free Restaurant Findability Score: I look at your site live, with you.
Why me, not an agency
I ran restaurants and nightclubs for 13 years. Covers, P&Ls, slow Tuesdays, the Monday numbers. Then I built a product company and spent 2 years learning why machines could not find it, and I fixed it myself. Now I check business websites, because I am fluent in both sides of that gap.
I am not an SEO agency, and I do not sell rebuilds. I read what Google, Maps, and AI actually see, and I tell you the truth: what is leaking, what matters now, and what can wait. If your site is fine, I will say so.
Questions owners ask
Not the way SEO has been sold to you. What I focus on is simpler: can Google, Maps, and AI find, read, and trust your business, and can you prove it. You do not need to learn any of the technical side to check that.
No. My sharpest examples come from restaurants because I ran them for 13 years, and everyone has eaten in one. The same leaks show up in every industry: unclear pages, missing facts, broken booking paths, and no proof. The Owner's Manual comes in a Business edition and a Restaurant edition.
No. Everything is in plain English for owners. When something is technical, I tell you what it is, who should handle it, and what proof to ask for.
Good. This helps you ask them better questions and see proof of the work you already pay for. A good vendor will thank you.
Yes. The Manual is available now for approved owners. The training walks through the problem with real examples, so come first if you want to see it before you decide.
No. Nobody honest can promise that. What you can control is the foundation the machines rely on: clear pages, accurate facts, proof, and trust signals.
Any website. WordPress, Squarespace, Wix, Shopify, Webflow, GoDaddy, restaurant platforms like Toast and Popmenu, or a custom build.
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Yes. Registered owners get the replay by email after the training.
Find out what the machines see.
Free. Live. For owners. Wednesday, October 28, 10 AM Pacific.
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